I love Bonjoro It’s a video app that lets you send personalised videos, and you set it up so it’s triggered by certain events. I send videos when people buy a workshop or join a program, but I also send videos when someone gets their result from my Copy Biz Shortcut quiz. You might be […]
How to be a good podcast guest (and get invited back)
I recently asked members of my private coaching group, Confident Copywriting, about their business-building goals for the coming quarter, and more than a few members said they want to get onto podcasts. They want to be more visible and build their authority. Now, being invited onto podcasts is no small task. Figuring out which podcasts […]
The power in beginnings: A different take on setting yourself up for success.
I love the beginning of things. The butterflies of excitement for what might be. Embarking on a road trip (before everyone descends into insanity). Getting ready to go out for the night (before you get weird because you’ve forgotten how socialising works). The first page of a new planner (before it gets clogged up with […]
The insane culture of planning (and what to do instead)
🎶 Tis the season of the planner falalalalaaaaa lalalala 🎶 Yes. I am going to talk about planning but I’m not talking about hitting revenue goals. So we can all chill. I used to tackle my rather meagre yearly planning in January, as I dried out from a champagne-soaked Christmas and avoided any “real” work. As the years […]
The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)
I’m often asked about copy decks. What are they? What does one even look like? I’m often asked about copy decks. What are they? What does one even look like? And there’s no judging from me as I asked the same questions as a new copywriter. But when I’m asked something more than twice, it’s […]